Offering multiple thumbnails, making sure you post at the right time, advertising it on other social networks and then starting again, this daily routine exhausts content creators. In a study commissioned by Dailymotion, in collaboration with e-Enfance, 91% of content creators reported signs of professional burnout.
The reason is the “race for the algorithm”, more commonly called “the race for attention”, which takes time and, above all, puts pressure on the minds of the creators. 30% believe they are victims of anxiety, 37% have problems sleeping and 41% experience stress when posting a video.
Platforms that don’t do enough for creators and users
In fact, 80% of them highlight algorithms. In the study we discovered that 62% felt forced to adjust their content to the detriment of their wishes. Sensationalism is also involved, and it is necessary to “break through” on the networks and thus gain visibility.
However, the lasting impact on their mental health appears less significant than in 2024. At that time, 58% felt they had suffered one, this figure will rise to 50% in 2025.
Regarding online harassment, 69% of creators who have been victims of these actions believe that the platforms do not act enough, users are more radical: only 4% of them are satisfied with their actions.
However, in the same study we observed a deterioration in the mental health of users, especially among young people between 18 and 24 years old. 59% consider that their mental health is good, this would be 65% in 2024. Likewise, 1 in 2 users report feeling “a negative emotion” after connecting to a social network. The reasons are multiple. They compare themselves to others and feel pressured to change their appearance or habits to fit the trends of influencers.
On this World Mental Health Day, Dailymotion also explains that it has joined the “Point of Contact” program, which works to build a “more responsible” digital environment.
The study could also give rise to supporters of a ban on social networks for those under 15 years of age, defended by the President of the Republic, Emmanuel Macron. The parliamentary commission on the psychological effects of Tiktok on minors is going in the same direction.
The parliamentary report, presented last September, especially attacks the platform, described as “one of the worst social networks to attack young people.” MEPs mainly accuse the Chinese app of being conscious of exposing young people to dangerous content, but of doing nothing to remedy this problem.
Source: BFM TV
