At the beginning of 2023, the PlayStation 5 is booming in Europe. Not surprisingly, in the Old Continent sales of Sony’s next-generation console increased by 202% in January 2023 compared to the same period last year, Christopher Dring, manager of the company, reported on February 13. by GamesIndustry.biz.
Specifically, during the first month of the year, 493,000 machines with the PS5 seal were sold in Europe. The Japanese machine is ahead of Nintendo Switch, which saw its sales decrease by 11%. For its part, the Xbox Series S|X sees its figures fall by 32% in one year.
This dynamic is also palpable in the United Kingdom, where PlayStation 5 sales have literally doubled (+98%) compared to January 2022. A positive balance, greatly helped by the sales of bundles that include the console and the game . God of War: Ragnarok which, on the other side of the Channel, represented 55% of the volume of consoles sold in January 2023.
Consoles (finally) available
This renaissance of the business form is not a coincidence. The year 2022 has been marked by a shortage of PS5s available for sale due to a shortage of semiconductors. However, at the beginning of the year, PS5 stocks have increased in stores and online stores. A factor that, associated with a still strong demand, drives the Sony console.
The Japanese company also intends to mark the occasion by launching a new marketing campaign aimed at informing the entire world that its console is now available in sufficient quantity to meet the demand.
Source: BFM TV
