Netflix shows its ambitions. The streaming giant hopes to reach around 40 million viewers worldwide by the third quarter of 2023 for its new ad-supported package. This is indicated in a document intended for advertising professionals that includes the preliminary projections of the US group on the subject, the Wall Street Journal reported on Wednesday, September 14.
In detail, the American company plans to retain 4.4 million unique viewers (“unique viewers”) by the end of the year, including 1.1 million in the US. The company led by Redd Hastings then plans, by the end of 2023, grow from up to 40 million users in a dozen countries (Brazil, France, United Kingdom, Spain, etc.), including 13.3 million in the United States.
However, these forecasts may change as they relate to individual users. However, it is likely that more than one person in a household will view the service. Another factor: the group, which claims 222 million subscribers at your service in the world, specifies that no decision has been made on the launch date of this new package that could be anticipated.
looking for new subscribers
Indeed, in an article published on Thursday, September 1, the media variety announced that this discounted service could finally be available in several countries (United States, Canada, United Kingdom, Germany, France, etc.) as of November 1, 2022. Netflix was initially considering an early 2023 launch. Netflix had created a surprise by unveiling this cheaper ad-supported offering.
In a context where competition has increased and it faces a drop in its number of subscribers -almost one million during the second trimester the company is betting that a less expensive ad-supported service can attract new customers and boost revenue.
With this type of package, the company joins some of its rivals, such as HBO Max and Disney+, which have already launched, or plan to launch, ad-supported services to attract new subscribers.
Source: BFM TV
