Burnout is a phenomenon that is spreading more and more among youtubers. On Sunday, McFly and Carlito announced in an Instagram post that they had decided to “take a break from YouTube videos.”
“For several months now, the race for hyper-produced videos, for guests, for concepts that we love and practice so much, no longer has the same taste because it has become the norm,” the two videographers explain. In another Instagram post, posted on his own account, Carlito admitted to going through a “good big burnout.”
Three and a half weeks of editing
McFly and Carlito’s situation is far from unique. In mid-February, it was YouTuber Squeezie who expressed his fears of only having to produce large video formats, seeing that the lighter formats no longer worked.
“We don’t realize it, but the video with Eric and Ramzy is three and a half weeks of editing for a 57-minute video. And if all the videos I make every week have to be along these lines, see you later, with guests. and a concept, my teams and I are going to do a gigantic burn-out, ”she warned during a live.
Last December, Squeezie had already confided that he had “pulled a lot of strings since September.” “We did amazing things on the channel and I’m very happy. But I admit, I’m in a level (level, editor’s note) of exhaustion… I left feathers there”, he had declared, announcing “to avoid concentrations of large formats” in 2023.
Shortly before Christmas, Cyprien had also expressed disappointment after the short film close to his heart, Fujisan, shot in English and Japanese, had been a “dump” on his YouTube channel, Numerama notes. The video, whose format differed from his usual content, had only garnered 400,000 views in 24 hours. A weak start for a video of this type. Since then, Fujisan’s short film has been viewed 1.6 million times.
“This is the film I’ve invested the most in, it’s the WORST video launch on my channel. Hard blow,” the second-largest French youtuber, followed by 14 million people, tweeted the day after it was posted.
Race to overproduction
A few days earlier, videographer Mastu had also announced in a video that he “needs a break” after people followed him home and discovered his address. Since then, some have come regularly to knock on his door and take pictures. “We have to live with the blinds closed if we want to have a modicum of privacy, in the dark without daylight,” he explained.
In December 2015, the YouTube user EnjoyPhoenix, who was participating in the program Danse avec les stars at the time, admitted to being close to exhaustion. “I think I’m starting to do a mini burnout,” she said in a video. “It’s not easy to handle the Dancing with the Stars adventure, doing the vlogs every day, doing two videos a week,” she explained.
According to the media Observersle “patient zero” de cette “course aux vidéos hyperproduites”, appear il ya un peu plus d’un an, serait l’Américain Mr Beast, youtubeur le plus suivi (136 millions d’abonnés) mais aussi de plus dépensier al mundo .
Surviving 50 hours in Antarctica, offering an island to a subscriber, not eating anything for 30 days – his videos constantly push the boundaries of entertainment to excess, forcing others to follow him in these videos that attract millions of viewers. At the risk of dragging creators and their teams to the brink of burnout.
Source: BFM TV
