HomeTechnology'Welcome to Hell': In the Smoke of New York, Diablo IV Ads...

‘Welcome to Hell’: In the Smoke of New York, Diablo IV Ads Get All Too Real

Populated with monsters and grim landscapes, Blizzard’s video game unfurled its panels in New York City just before the city was choked by smoke from the fires raging in Canada.

When reality catches up with fiction. In New York, bathed since June 6 by the smoke from the fires that ravage the Canadian forests, the game’s advertisements Diablo IV released the day before take another turn. A coincidence that has not escaped Internet users.

The new installment of the cult series from Blizzard once again gives a privileged place to demons and hellish landscapes. An atmosphere that is summed up in his slogan written on the posters placed in the city: “Welcome to hell, New York”. But on the day of the game’s release, the metropolis was bathed in a thick orange fog, making the east coast of the United States appear apocalyptic.

A coincidence pointed out by many Internet users, who were ironic when presenting this worrying situation as a communication element of Blizzard. “The perfect publicity does not exist…”, jokes a tweet.

Blizzard’s vice president of communications played along: “I’d like to clarify that Blizzard has no affiliation or association with wildfires in Canada. In fact, we are strongly against wildfires and condemn them in the strongest possible terms.” the official wrote. . On twitter.

The situation is not expected to improve in the coming days, as the fires continue in the Canadian regions of Quebec and Nova Scotia. In Washington, fine particulate matter levels were found to be sixteen times higher than the thresholds set by the WHO.

Author: lucas chagnon
Source: BFM TV

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