The task promises to be difficult for Linda Yaccarino. Propelled to the head of Twitter, the former head of advertising for the NBCUniversal group finally took office last week with a complex roadmap: bring color back to the platform struggling to find its economic model, and re-motivate the troops, trimmed in 80% employees since the Elon Musk acquisition.
It is obviously this second point that he strove to respond to, in a first message to the employees. “From space exploration to electric vehicles, Elon knew these industries needed to be transformed, so he did it,” he wrote in an email, released by the edge.
“More recently, it has become increasingly clear that the ‘global public square’ (referring to a concept championed by Musk, ed.) must be transformed to advance civilization through unfiltered information sharing and open dialogue. about the things that are most important to us,” he insists.
“We have to think big. We have to transform. We have to do everything together”, insists the boss again.
Appointed last May by Elon Musk, Linda Yaccarino will have a lot to do, especially in terms of moderation, under pressure from the European authorities who are threatening to ban Twitter.
Source: BFM TV
