Faced with inflation, 83% of French people believe that The increase in prices has a direct impact on Christmas shopping.
On the streets of the capital, in Paris, many are looking for gifts at reasonable prices.
“Some magic has been lost.. I will prepare small envelopes, I will make smaller gifts, We can’t give our daughters what they want”, laments the TSF this mother
The impact of inflation is even greater for the youngest.
“It’s complicated because everything is becoming more expensive. We don’t find gifts at low prices,” explains Edith, 19. For her part, Carrie claims that This year you won’t be able to offer many gifts “because everything is too expensive.”
According to a survey by Toluna Harris Interactive, 30% of young French people between 18 and 34 years old will not celebrate Christmas for economic reasons.
This year, In supermarkets, discounts started earlier., before Christmas. Jaqueline tries to buy everything she can at a discount,”I bought chocolates on sale. “We don’t usually have discounts this time of year.”
And despite feeling inflation, Eva has observed that there are “more interesting promotions, although we still feel the increase in prices.” Even so, the discounts are not enough, laments Thierry, since “life is becoming more and more expensive.”
In France, supermarkets usually start discounts from December 26, once Christmas Eve has passed, to clear stock.
The lack of purchasing power is the cause of the anticipation of promotions, economists justify.
“This is really a sign that sales are not going well. Compared to last year, in the same period, they should have sold more products. Everyone is very afraid of not clearing their stock, so they make discounts. The People think: If my neighbor buys things on sale, I should buy too. We have an increase in inflation of 20 percent compared to two years ago: consumers will buy less,” explains economist Pascale Hebel.
The average family budget for Christmas meals is 120 euros, seven euros less than last year. The budget for gifts drops to 332 euros: 22 euros less compared to last year, according to a CSA survey for Cofidis.
Source: TSF
