British beverage giant Diageo announced Wednesday that it is terminating its contract with American rapper and music producer Sean Combs, also known as P. Diddy, after the latter filed a lawsuit accusing the group of neglecting its tequila and vodka brands for racism.
“The actions taken in bad faith by Mr Combs clearly violate the terms of his contract and leave us no choice but to seek dismissal of his baseless complaint and terminate our relationship,” Diageo adds, stating that Sean Combs had financial problems. “unreasonable”. demands. Diageo, who says he still believes in the potential of Sean Combs’ Ciroc vodka and DeLeon tequila, says he “has tried for years for this reason to salvage the broken relationship with Mr Combs.”
P.Diddy reportedly pumped just “$1,000” into the DeLeon brand
The group specifies that it has injected more than 100 million dollars into the DeLeon brand and ensures that “despite earning almost a billion dollars during a 15-year partnership, Sean Combs has only injected 1,000 dollars.” Requested, lawyers for the black American musician did not immediately respond to AFP’s requests for comment.
The American rapper had filed a complaint in early June against the British giant before the Supreme Court of the State of New York, accusing him of having categorized his vodka and tequila as “black brands” and of not having invested in their development as much as for other famous brands.
Source: BFM TV
