Apple announced this Thursday a year-on-year decline in its revenue in the final quarter of its financial year (0.72%), the fourth in a row. but profits rose 11% to $23 billionabove what analysts expected.
Last quarter, Apple earned $89.5 billion, a figure it suffered from the decline in computer sales.
This conglomerate has seen its revenue decline over the past three quarters due to the decline in iPhone sales.
As the holidays approach, analysts are looking for signs of consumer desire, or lack thereof, for the new iPhone lineup that was unveiled in September.
The base model, the iPhone 15, starts at $800, while the more expensive professional model, the iPhone 15 Pro Max, costs at least $1,200.
“Chinese demand for the iPhone 15 appears to have cooled over the past month following strong order activity,” said Wedbush analyst Dan Ives.
This analyst remains optimistic about sales of this product, which he considers “a real goose that lays golden eggs”, as he estimates that more than 100 million iPhones in China are old enough for their owners to want to buy a more recent device. namely models Pro.
The global smartphone market reached its lowest level in a third quarter in a decade this summer, according to research firm Counterpoint Research.
Source: DN
