HomeEconomyGiant marriage in luxury: Prada buys his Versace Rivale for 1.25 billion...

Giant marriage in luxury: Prada buys his Versace Rivale for 1.25 billion euros

The marriage between the two legendary brands will give birth to an Italian luxury group with a turnover of more than 6 billion euros, more capable of competing in the long term with the giants of the sector such as LVMH and Kering.

Star advertisement in Italian luxury. The Italian Fashion House Prada announced Thursday that a “final agreement” had concluded with the American group Capri Holdings to acquire 100% of the emblematic Versace label for an amount of 1.25 billion euros.

The marriage between the two legendary brands will give birth to an Italian luxury group with a turnover of more than 6 billion euros, more capable of competing in the long term with the giants of the sector such as LVMH and Kering.

>> More information to come to BFM Business in a few moments. Also find the live BFM business on video and follow us On Twitter.

Author: MC with AFP
Source: BFM TV

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