Who does not know SNCF Connect? The application has become a need for millions of French to buy train tickets, but not only. With the aim of offering services from the first to the last kilometer, SNCF Connect today incorporates a variety of functions ranging from the reserve of hotel rooms to car rental to pedestrian orientation.
Last year, the application brought together 20 million unique visitors and 226 million tickets were sold (+8% for a year), including one in two in the region (Ter tickets).
While the first version of the online sales site (Voyages-sncf.com) was born 25 years ago, at the time of the Internet at low speed, SNCF Connect & Tech, the group’s digital subsidiary, intends to accelerate and send new markets.
The idea, sending the regions directly (which are responsible for transport offers through openings to competition) and companies to offer them, in a white brand, technological platforms and mobility -related solutions.
If the subsidiary has already sold B2B key solutions through its Mobility Solutions editing branch, now it brings together these activities around a new brand called Tesmo.
Distinctive trademark
“The law gives more weight to the regions to coordinate the operations related to mobility in their territories and, in addition, ask companies to manage the mobility of domestic work for their employees. To this are additional technological developments and digital uses of travelers who give new dynamics to existing models and solutions. This gives birth to new needs for regions and communities, in terms of companies of companies to orchestrate of the mobile, the distribution of trips to the distribution of trips to the distribution of trips to the trips, the information of the travel, “which presses the communities, which can make the information of the travel, which can be of presentation.
Specifically, this can go through a custom -made platform, the payment and information of the traveler, a solution to control and regularize transport values, a mobility management solution door to door for employers …
By creating a different commercial brand, without the SNCF name, the subsidiary wants to expand its horizon and advance in the billing of these white brand activities: 30 million euros in 2024, or 7% of the total (406 million).
“Today, with Tesmo, we create the conditions for SNCF Connect & Tech to face the challenges and take advantage of the opportunities related to the evolution of the mobility sector. Tesmo, represents technology in the mobility service for companies and communities. With this new distinctive commercial brand, we clarify our offers and present our technological experience and our knowledge of the SNCF mobility sector and SNC technology.
Source: BFM TV
