Peugeot Invest Family Company changes to president this Tuesday, May 20. Patriarch Robert Peugeot drives his son Édouard, 40, and the financial profile rather than an automotive industrialist. His mission is clear: “Disitable Peugeot in Stellantis,” as a family relative explains, which still has 7.7% of the manufacturer.
The Peugeot Invest Scholarship course lost 30% in a year, following Stellantis, which was divided by three. American brands Chrysler and Jeep suffer and the manufacturer is threatened by the customs duties of Donald Trump. In 2024, the group burned 10 billion euros in cash and the trend “will not improve in the first half”, according to a good connoisseur of the group.
The family company multiplies operations. It has only invested 105 million euros in Novétude, a training company in paramedical professions, and has sold half of its participation in SPIE (2.5%), a specialist in energy services, for 164 million euros.
No more matter of climbing the capital of Stellantis
But there is no matter of investing in Stellantis. The family is not ready to relive Peugeot’s trauma rescue 10 years ago. After seven years without dividends in PSA, followed by three splendid years for Stellantis, time is for stability. If the manufacturer need a new capital increase, it would be without the Peugeot.
The arrival of Édouard Peugeot to the helm is the symbol of a family that moves away from the group that bore its name. Only three family members still occupy leaders in Opel or Citroën.
However, when the group was created in 2021, Robert Peugeot wanted to climb to the capital to rise to the same level as Agnelli (15.5 %), the Fiat founding family.
Who to happen to Robert Peugeot?
In recent months in the family, some cousins have lamented the silence of the Peugeot in Stellantis. Especially during the eviction of the former boss, Carlos Tavares, the past fall. Robert Peugeot replied that his presence in governance bodies is sufficient to express his position.
In 2026, he finished his mandate as administrator. According to their relatives, one more year should be extended. But then, “it is not certain that his son Edward replaces him,” raises a source near the Peugeot. The family could be represented in Stellantis by an administrator not of their ranks.
This question something taboo has not yet been decided.
Source: BFM TV
