It was 3:24 pm Friday, July 4, when, in the suffocating heat of the economic meetings of Aix-en-Provence, a star was born. And he is not an economist, nor a business manager, nor any of the personalities of the gratina of French capitalism invited to express themselves during this very popular summer rally. No, this star is … a cap.
More specifically, which he uses at the complete round table by the governor of the Bench of France François Villeroy de Galhau, to conclude his defense about the unexpected power of Europe. A simple slogan green cap “make Europe great again”, which wants to respond to the famous red cap “make the United States again”, a meeting symbol of the support of Donald Trump.
This limit did not land in the hands of the governor by chance, it is the fruit of a lobbying campaign led by André Loeskrug-Pietri. This entrepreneur and business angel founded the joint of the European Disruption Initiative (Jedi), the European Agency for Innovation Innovation. “Making great Europe again,” abbreviated in Mega, is its new fight, a “movement to restore its ambition to Europe.”
A joke that has become a movement
To be seen and listened, André Loesekrug-Pietri had the idea of diverting Donald Trump’s cap to promote his vision of a Europe that innovates, dares and comes. “I launched this limit on January 20, 2025 at the Davos forum, where they invited me to express myself. But on January 20, it was also the day of the inauguration of Donald Trump. By provocation, by joke, I made this limit and took it to the forum,” said the interested party for BFM Business.
“The political message of this limit is:” Do not leave the monopoly of ambition to the extremes. “Today, I think the only ones offer simple, even simplistic ideas, are the extremes, right or left. I think there is a totality of the spectrum: the people of the center, right and left that they believe in progress, which must resume the taste of a certain radicality,”
Therefore, the limit is transformed into an economic program, if not political. In its place, the Mega Movement has a six -point manifesto and a registration form that invites people to join the initiative. “The future of Europe will be built by those who dare. We are these people,” we can read in conclusion of the text.
The two initiatives of the founder are linked to him. “Mega mobilizes the application. Jedi made it,” said the manifesto. With Mega, André Loesekrug-Pietri wants to get an ambition that, according to him, currently lacks Europe, with ideas and a vision. With Jedi, he realizes these ideas, either “in the needleScience, energy, IT or security. “
40 euros minimum lid
The problem is that today great ideas find it difficult to make a place for themselves in the public debate, although Donald Trump is a destroyed statement in his social network can come and sweep years of commitment and international exchanges. Hence the limit, vector marketing as simple as it is shocking.
I started saying that there was something to do, so I launched anticorros. At the end of Davos, he already had 1,600. Before arriving at Aix we were at 22,000 and in three days I received 1,000 more, “said BFM Business businessman.
And the limit is not only reserved for economic elites. Anyone can book it on the dedicated site. 49 euros is sold alone or 39 euros if you go to the Mega movement at the same time. Approximately the same price ($ 40) as the official limits of “Make America Great Again” by Donald Trump (made in California). Except that 90% of CAPS Red Caps Maga come from China and sell around 20 dollars in Amazon. Ironically, the price of these cheap limits will increase due … the customs tasks imposed by Donald Trump.
For André LoesekRug-Pietri, it is not about being in this same paradoxical situation (and a bit politically shameful). Mega Caps are manufactured in Europe, precisely in Spain and Poland, he says. A local production that justifies the price of this economic gift in fashion.
While waiting to deliver the first copies, the businessman continues to wear his cap to be spoken about where he is going. Taking the pulse of the European Ecosystem from passing. “What I remember is that there is a kind of positive frustration, an expectation that something important happens in Europe. There must be a break to occupy the place that is ours and define our future.”
Source: BFM TV
