Invited this Thursday at BFM Business, the general director of the Bonduelle group, Guillaume Debrosse, justified the price increases decided in recent months by “inflation affecting the prices of energy, agricultural products, packaging and wages” . “A situation we haven’t known about for 25 years,” he said.
According to him, “the level of inflation is such that we cannot be the only ones to carry it on our shoulders. All the actors in the chain must do their part.” “We must increase our prices and we will continue because we are in such inflation that we have to pass it on to customers,” he said.
Negotiate with distributors “as needed”
It remains to be agreed with the distributors, who are quite hesitant to accept large price increases during trade negotiations.
Source: BFM TV
