This is not a new phenomenon as it is regularly observed after the death of a personality raised to icon rank. But this time, its magnitude is out of the ordinary since the figures mentioned are stratospheric. These figures are those of the sales of objects related to Queen Elizabeth II less than 24 hours after the announcement of her death, which spread like a shock wave to the four corners of the planet.
Entering Amazon’s site, you don’t have to browse long before you notice that figurines, t-shirts, DVDs and other goodies related to the former British monarch are at the top of sales barometers in their respective categories.
Vandalized books and DVDs
The phenomenon is particularly striking in the DVD category, where of the seven best-selling products, six relate to the royal family. The most requested content is none other than the coronation of Queen Elizabeth II 70 years ago. In the last 24 hours, their sales have increased by around 40,000%. The Secrets d’Histoire program dedicated to the monarch and hosted by one of her biggest admirers in France, Stéphane Bern, also recorded a sales increase of nearly 20,000% since yesterday. The Crown Season Box Sets are also among the most purchased content.
Amazon’s original marketplace is not far behind, as in the United States, the site’s 24-hour best-seller is a recent album produced by Catherine Ryan that looks back on Elizabeth II’s 70-year reign. : The increase in sales even exceeds the 50,000% mark.
T-shirt sales up 250,000%
On a lighter note, the Queen also makes a sensational appearance in the ranking of the 15 best-selling toys on the trading platform’s French site, like this mobile figure of Elizabeth II whose sales have increased by almost 100,000%! The pop figurines of the queen in a suit and accompanied or not by her corgi are also very successful. Victim of this, the figure of the Kikkerland brand is even temporarily out of stock. In the category of classic sweets, a ceramic coffee mug celebrating Elizabeth II’s 70 years at the helm of the country is among the best sellers in the last 24 hours.
Monarch fans also rave about clothes bearing her likeness. A V-neck T-shirt with her portrait on it and her glasses in the colors of the British flag had a sales increase of… 250,000%. Other popular models among buyers, a T-shirt with a portrait of the queen inspired by Barack Obama’s famous “Yes we can” or even one that shows her blowing up a bubble of gum.
Source: BFM TV
