Do business leaders fully understand the importance of a good digital presence?
Any company that wants to be serious is required to have a website and be present on social media. The opposite is simply impossible. Beyond business and customer acquisition issues, there are also issues around recruiting talent. Today, a candidate will find a company that is absent from digital channels abnormal. For the latter, this would undoubtedly represent a brake on hiring. Today, some companies master these topics. For others, this is not the case. There is still a lot of room for improvement both in terms of online presence and working methods. Often there is an absence of a global strategy replaced by a dispersed set of actions whose effectiveness is impossible to assess.
In this context, how do you intervene?
We are here to offer companies the solutions that best suit their problems and their budget. Through our network, these structures will have access to senior skills to help them implement their digital marketing and communication strategy. Specifically, our interventions always include three phases: the diagnosis, the strategy and the associated action plan, then, finally, the management of its implementation. They refer to all issues that revolve around improving the visibility of the company and its brand image, either in the context of carrying out its activity or at the service of its HR policy. Today, the department of marketing and digital communication subcontracted on a time-share basis represents 70% of our missions. These have a minimum duration of three months, with interventions from half a day to 3 days a week.
For what results?
There are several types. We can cite: a global vision of all marketing and communication actions with a logic of return on investment; an increase in team skills (junior); the implementation of key performance indicators and monitoring charts; better performing websites with more visitors and more leads and sales; an increase in subscribers and visibility on social networks; more effective email campaigns; increased e-commerce sales, etc.
What are the advantages for companies of using your network?
Even very small companies can benefit from the skills of an experienced, knowledgeable and immediately operational Marketing and Digital Communications executive, fully integrated into the team.
The support is calibrated according to needs and means, without the limitations of contracting, with a contract for the provision of services.
They have a collaborator who relies on the experience of an entire network, which guarantees access to knowledge and techniques that are always at the forefront.
They benefit from the implementation of tools, processes and organization that continue even after the end of our mission.
Where is Marketing and online digital communication from the point of view of its development?
Within Bras Droit des Dirigeants, the Digital Marketing and Communication network is quite recent. We are currently 4 franchisees. We are in the process of recruiting others, while the number of our missions is constantly increasing. That is why, at present, we are unable to respond to all requests sent to us. By the end of 2023, we should reach 10 -12 franchisees, spread throughout France.
If you are a marketing and digital communication professional with at least 10 years of experience, if you want to undertake a company, if you want to give more meaning to your work or balance your professional and personal life, like me, join the 1st. French network of outsourced timeshare executives.
This content was produced with SCRIBEO. The BFMBUSINESS editorial team was not involved in the production of this content.
Source: BFM TV
