The implementation of a referencing strategy is essential for the digital development of companies, whatever their size or activity. In fact, ranking a website on search engine results pages plays a key role in increasing organic traffic, conversions, and sales. As proof, 53% of a website’s traffic is generated organically, that is, thanks to the so-called “natural” results (the famous “blue links”) of a search engine. Thus, to optimize their visibility and stand out in an increasingly competitive environment, companies must have competent teams and equip themselves with technological and data tools. The SEO division of the Ad’s up consultancy has understood this and offers a high-performance analysis solution among its own technological tools: Clustaar Insights. Explanations.
The online visibility of companies is increasingly necessary
It’s no secret that the future is digital. Companies have every interest in starting a true digital transformation to gain visibility and credibility. SEO optimization is an integral part of this digital marketing strategy. It even constitutes one of the main axes. As a reminder, natural referencing, also known as “SEO” (Search Engine Optimization in English) is the set of techniques used to optimize the positioning of the pages of a website in search engine results. Among them, we can cite the production of content to enrich a site, the use of keywords that respond specifically to the requests of Internet users, but also the improvement of the user experience or netlinking. By improving its natural referencing, a brand’s goal is to be suggested in the first search results and generate traffic.
However, the process involves long and painstaking work that requires some expertise. It is essential to know good practices to avoid the risk of penalties from Google, or even a downgrade of your website. That is why more and more companies surround themselves with an expert SEO agency, in order to benefit from specific quality support for identified SEO problems.
SEO agencies called to stand out
In this context, we are witnessing a proliferation of SEO agencies, driven by the advent of artificial intelligence. These specialized structures often offer complementary services, such as technical auditing, semantic analysis, internal network optimization, web content writing, website redesign, SEO training or “netlinking” (external link). In fact, entrusting the management of a website to an SEO agency is the guarantee of benefiting from the experience of a team of professionals. However, not all organizations are the same. The quality of support, know-how, performance and return on investment are highly variable data depending on the structures. It is essential to stay alert.
For SEO agencies, the real challenge is to prove your legitimacy and stand out by personalizing your client approach. Along with its reputation, its technological dimension with proprietary tools, as well as the use of data and automation to serve SEO performance, are criteria to consider.
Clustaar Insights: the flagship semantic analysis tool for performance
Clustaar, le pôle SEO du cabinet de seil Ad’s up Consulting l’a bien compris et mise sur une approach qui allie performance, data et ROI, avec des tools tech “maison” uniques sur le marché, espécialement conçus en interne pour répondre aux problématiques marks.
Among them, the “Clustaar Insights” which, thanks to its analysis algorithms, precisely measures the visibility of a company in the SERPs and compares it with that of its competitors. It offers the opportunity to identify the semantic fields in which a brand can progress and differentiate itself, automatically analyze and segment Google queries, understand its SEO market, detect trends in the sector or even effectively restructure its web content.
But the agency that wants to be “resolutely ROIist” does not rely on a single tool. To complete its SEO technology suite, Clustaar by Ad’s up also relies on its “CMS Boost” tool, which automatically optimizes your site’s mesh to the reality of your market. Meanwhile, “Sanity Check” crawls (listen for “analyze”) your site at regular intervals and identifies common errors on specific SEO KPIs. Finally, let’s mention “Symbiotik”, which helps to create, measure and optimize your synergies between SEA and SEO. With its tools and this approach that combines data, technique and experience in SEO, the natural reference agency Clustaar has been seducing from the most important brands of the CAC 40 to the most ambitious VSEs/SMEs for 10 years.
This content was produced in association with Ad’s Up. The BFM Business editorial team was not involved in the production of this content.
Source: BFM TV
