The day has come, with Netflix set to officially launch ads on the platform very soon. six months ago, the streamer announced the cheapest ad-supported plan and has now announced that the plan will be available to US consumers on November 3. This plan will cost $ 6.99 per month in the US and will also be available in 12 other countries.
The streaming service’s announcement states that its current streaming plans will not be affected by this. This means that there will be four pricing plans available for those looking for one netflix subscription . Here’s what you can expect from the next level of Netflix:
When will Netflix’s ad-supported plan be launched?
The world of streaming has evolved over the past year, with streamers like Netflix and Disney + announces ad-supported plans . Netflix announced a few months ago that it would be introducing an ad-based tier, called Basic with Ads, into the service, now we know it will be available on November 3 at 6:00 a.m. PT in the US.
The ad tier plan will also be available in 12 countries. This includes the UK, Spain, Mexico, Korea, Japan, Australia, Brazil, Canada, France, Germany and Italy.
How much will the subscription to Netflix ads cost?
This new advertising plan will cost $ 6.99 and will be the cheapest of the various Netflix tiers. The other three tiers include Basic at $ 9.99 per month, Standard at $ 15.49 per month, and Premium at $ 19.99 per month.
Depending on the advertising plan, 15 to 30-second commercials will air during broadcasts, according to the press release. The commercials will air before and during the movies and shows, and people can expect four to five minutes of commercials per hour.
The press release states that the video quality for this plan and the base plan will be 720p / HD. Also, with the ad-supported plan, some movies and programs will not be available due to licensing restrictions.
The plan is similar to the basic plan in that users get one compatible device at a time and can watch in HD. The big differences are the ads, the limited selection, and users won’t be able to download content.
One of the main reasons Netflix was able to add an advertising plan is because of this collaboration with Microsoft . In doing so, Netflix joins many other platforms that use ad-based plans. Hulu used ads long and HBO Max has taken the plunge in 2021.
This announcement comes the day after it was announced that the four major streaming services – Netflix, Amazon Prime, Hulu, and Disney + – had a “penetration rate (the number of subscribers divided by the size of the available market)” that remained the same. same. stable all year round. third quarter, second independent wire . We also know that Netflix has lost subscribers throughout the year. independent wire reported that the streamer lost 200,000 subscribers in the first quarter of this year. However, Netflix also had great success this year with the release of season 4 of Strange things, as well as other shows.
As Netflix strives to retain and win subscribers, this cheaper level of advertising could offer users a more affordable option that will keep them with the service.
Source: Cinemablend
