It’s a hit the charts didn’t see coming: bloody mary by Lady Gaga, the theme of her second album released in 2011, has been climbing the charts for a week. The title benefits from this delayed fashion after going viral thanks to the series Wednesdaya Netflix hit released on November 23rd… although it’s not even on the soundtrack.
It all begins with a passage from the fourth episode of this program focused on the eldest daughter of the Addams family. In a central scene, the character camped by the actress Jenna Ortega indulges in a crazy choreography on the title. Goo Goo Muck from the American band The Cramps.
Very quickly, viewers fell in love with this sequence. On TikTok, countless netizens put on makeup on Wednesdays to recreate their dance moves.
But it’s not the Cramps’ song that they choose to accompany their videos; mystery of social media, almost everyone performs the choreography in a sped up version of bloody mary, eleven years after the song’s release. And since then, the enthusiasm has only grown.
Gaga gets carried away
Faced with this unexpected success, Lady Gaga herself reacted by putting a coin back into the machine. “You’re great, Wednesday!” the American superstar tweeted to 85 million subscribers on Thursday. “You’re welcome to the Haus of Gaga (a collective of artists surrounding the singer, editor’s note) anytime!”
Thanks to its sudden ubiquity on TikTok, a service particularly popular among young people, the echo of bloody mary has gone far beyond the borders of the social network. On Shazam, an app that detects a song’s title and artist just by listening to it, Lady Gaga’s song is currently the most searched for in the world, as well as in France, Germany, Argentina, Brazil, Chile, Hungary, Israel, Mexico and Norway.
From TikTok to streaming platforms, it’s just a click away. Spotify charts also show renewed interest in this eleven-year-old song. bloody mary ranks 45th in the global Top 50 of the streaming giant, and is especially successful in Eastern Europe: 3rd in Ukraine, 1st in Lithuania, 10th in Poland, 16th in Hungary, 21st in Romania… The future will tell if it will also make its way to the Billboard Hot 100, the official weekly chart in the United States.
So much so that this piece, which Lady Gaga has never exploited as a single, would be becoming one. The title is now listed as the sixth single from Born this way on Wikipedia and, depending on the site pure graphics, bloody mary It has just been sent to French radio stations.
The netflix effect
This isn’t the first time Netflix has revived a song that’s years, if not decades, old. Title climbing that hill by Kate Bush, released in 1985, was a phenomenal success last summer after being used in the final season of Strange things. In particular, it rose to first place in the British ranking, 37 years after its creation. same updated series Puppeteer by Metallica, nearly four decades after its release.
Goo Goo Muck from The Cramps, the title used in the original scene from Wednesday, also benefited from the Netflix effect. This 80s rock song is currently on Spotify’s list of most “viral” songs.
Wednesday had every chance of setting a trend: this series created by Alfred Cough and Miles Millar (and partly directed by Tim Burton) achieved the best start in Netflix history for an English-language series with 341.2 million hours watched in all the world in its first week of broadcast, breaking the record held by season 4 of Strange things.
Source: BFM TV
