At first glance, it looks like any other porn site. Sidaction’s new sexual education awareness campaign, which takes up the codes of this universe in every detail, is nothing like a classic platform where sexuality is confused with violence, lack of respect and danger. Quite the opposite.
If the videos available for viewing are misleading and have unambiguous names, the ambition of the site “sidaxxxion.fr” is very serious: no sexual acts are shown there and the actors offer “mini-courses” in sexual education.
An initiative considered necessary by Sarah Durocher, president of family planning and who speaks at the microphone of BFMTV, on the topic of sexual education, an “important public health issue.”
“An educational site, after all”
From reminding the importance of using condoms to prevent sexually transmitted diseases and infections (STDs and STIs), to warning against racism, gender stereotypes and violence, including the notion of consent, the videos developed for Sidaction explore numerous topics.
“We really intend to have a website that in the end is an educational site. With an entry that attracts these teenagers accustomed to seeing this type of content to, ultimately, behind it, break the codes and be able to have clear messages and inform . especially when it comes to sexuality,” Florence Thune, general director of Sidaction, tells BFMTV.
And rightly so, the site completely incorporates the aesthetics of the most famous porn platforms: name, alerts, eye-catching advertising and even “categories”. This way, teens can search the content for different topics.
According to an IFOP study for Sidaction, 75% of today’s young adults would like to be “better informed and supported at the beginning of their sexual life.” An observation that justified the association’s new campaign.
In 2023, 15% of young people between 15 and 24 years old had followed more than 6 sex education sessions. A figure that is too low for family planning, which reminds us that these courses have been mandatory since 2001.
Source: BFM TV
