In his Instagram account, followed by 163,000 subscribers, my Zelu influence looks like a glass in his hand, on the terrace of a coffee in Wimbledon. In other shots, poses in his creator outfit in the stands of the famous English tennis tournament, a silver smile with his hair and hair perfectly designed in the wind. “I always believe in magic. Especially the one found in unexpected places, as on the edge of the court in Wimbledon,” he writes, in one of these specific inspiring sentences for influencers.
“It no longer makes the difference between AI and reality”
However, the content designer has never set foot in London … or in any other country. Actually, the one presented as a model has been completely generated by artificial intelligence.
This did not prevent Internet users from falling on the panel. As proof, your photos attract Internet users. Its publication in Wimbledon has more than 55,000 likes. In the comments, Internet users congratulate her, ask him what he likes in tennis or if he will also go to the US Open. “You are sublime,” writes one of them. “What was your favorite party?” Asks another. “Do you really understand something in tennis or are you there for the photos?” Add one last.
Even Rishabh Pant, an Indian Cricket star, was deceived. The professional athlete, followed by 15 million subscribers, liked and commented on several publications of Mia Zelu. According to him Daily mailHe would have ended up withdrawing everything, probably after understanding that the young woman was not real.
Potential Dangers
Because Mia Zelu is far from an exception. In recent years, content creators generated by AI have been increasingly numerous on Instagram and Tiktok. And these 100% pixealized avatars, particularly realistic, do not hesitate to blur the limits between reality and fiction. As proof, originally, Mia Zelu did not specify that it was an AI in her biography.
Since then, the mention “influencer ia” has been added. But according to several experts, Mia Zelu was conceived as “a social experience” by its creators, to prove the limits of digital commitment and credibility in the culture of influencers. And, if in the case of mine, its content was not commercial or political, some less well -intentioned people can use these virtual influence profiles to deceive and influence Internet users.
In April 2024, anonymous accounts in Tiktok had used photos of the Le Pen family to organize Amandine Le Pen, Chloé Le Pen or Léna Marélal, three more real virtual influencers than the life generated by AI. With an objective: to push the right to young people in the context of European elections. All, directly in Tiktok, platform young favorites Sometimes your Single information source.
Source: BFM TV
