On December 18, all eyes were on Kylian Mbappé and the players of the France team, defeated on penalties by Argentina. But they were also on the search engines.
Google recorded its highest traffic in 25 years during this World Cup final, as Sundar Pichai announced on Twitter. “It was like the whole world was looking for one thing!” added the CEO of Google.
Sundar Pichai did not give precise figures on the number of Google searches associated with this World Cup final. But taking a look at Google Trends, Google’s platform dedicated to search frequencies, we discover some exceptional figures.
Searches for “World Cup final hat-trick” or “final referee” exploit statistics
The query “triple final of the world cup”, in reference to the feat of Kylian Mbappé, for example, registered + 4700% of searches. Many Internet users have also tried to find out who was the referee of this match, the search for “final referee of the World Cup 2022” thus registered a search increase of 2800%.
According to data from Google Trends, many queries related to the World Cup have broken records, however, without providing precise figures on the exact number of searches.
The search engine indicates, however, that on December 18, Antoine Griezmann slipped into the top of the searches at the moment, with more than 200,000 searches on him. A surprising ranking when we see that Kylian Mbappé is absent from the ranking despite his hat-trick.
Also record on Twitter
And it’s not just Google where the statistics have been in a panic. On Twitter too, the number of tweets in real time skyrocketed according to the words of his boss, Elon Musk, present at the stadium. The billionaire tweeted a few minutes after the Blues’ first goal, indicating that at that precise moment there had been 24,400 tweets per second, a record for a World Cup match.
Source: BFM TV
