The French had the Nutella thing with Intermarché. The English will have the Prime case with Aldi. Many scenes of mayhem took place across the UK on December 29 due to a special sale orchestrated by the German discount brand.
In its news on Thursday, Aldi had lined up a special offer on Prime energy drinks. The offer did not necessarily attract the attention of the common consumer but of fans of Logan Paul (23.6 million subscribers on YouTube) and KSI (24 million subscribers), English youtubers and co-creators of the beverage brand.
It must be said that Aldi’s offer was attractive: £1.99 (2.25 euros) a bottle, instead of £29.99 on the online site. Some professional reselling netizens even offered certain bottles for nearly £50,000 on eBay.
Fights between children and adults.
An obviously attractive offer and a rather low stock (about 300 bottles per store) that inevitably drew an impressive crowd and sparked a series of fights. As soon as they returned, after several hours of waiting in front of the store, customers rushed over the available bottles.
However, Prime had indicated a few hours before the sale that the purchase of bottles was limited to three per person. This, therefore, only reinforced the arguments and pushes to obtain this drink without sugar, made from coconut water, electrolytes and vitamins.
Thus, numerous videos have been published on social networks showing adults and children struggling to recover the precious bottles. Several stores were robbed in just 5 minutes.
The Prime brand, however, indicated on Twitter that such scenes had only occurred in a small number of stores, which had not been properly prepared.
However, these scenes are unlikely to be repeated. Aldi has indicated that there will be no replenishment of these energy drinks.
Source: BFM TV
